Capture spouse name separately, note occupation and best contact time. These fields personalise every subsequent touchpoint in the proposal and follow-up sequence.

Use carpet area not built-up for spatial planning. List every room explicitly — vague scope is the primary cause of proposal mismatches and post-signing disputes.

Knowing buying readiness determines how much time to invest in this lead. Identifying all approvers early prevents mid-proposal surprises from silent decision-makers.

Future family changes affect spatial durability. A wardrobe for two today needs to scale for four in two years. Document planned changes explicitly so the design accommodates them.

Which rooms are used most determines where budget should go. Behavioral patterns — when the family wakes, eats, works, and gathers — define spatial priorities more accurately than stated preferences.

Smart home requirements must be captured before false ceiling or electrical work begins. Technology infrastructure decisions made late are expensive to correct.

The most underestimated section. Most clients do not think about storage until they move in — and then it dominates every complaint. Walk through each category explicitly, room by room.

Each appliance has electrical, plumbing, ventilation, and cabinet-size implications. The kitchen is where design decisions have the highest downstream cost if changed.

Retained furniture is a design constraint; document dimensions early. Items the client insists on keeping define room circulation, layout options, and sometimes ceiling height requirements.

The combination of style, colour direction, wood tone, and finish mood together defines the material palette more precisely than any individual answer. Capture all four to build a coherent design language.

Affects mood, functionality, and material perception more than almost any other design decision. Lighting is the single element clients most regret under-specifying.

A durability, cost, and maintenance decision as much as an aesthetic one. Material choices need to be evaluated against the client's lifestyle — not just their visual preference.

What the budget includes is more important than the number. Two clients with the same budget figure may have entirely different scope expectations — one includes civil, the other does not.

Document design-only vs turnkey explicitly and confirm the client understands the difference. Scope confusion is the leading cause of post-handover disputes in interior design projects.

Each worry is a conversion opportunity. The client is telling you exactly what objection to address in your proposal. A detailed worry list is more valuable than any sales pitch.

Photography and floor plans are non-negotiable before design work begins. Site conditions — seepage, structural walls, society rules — all affect timeline and cost estimates.

Event-driven deadlines are both a conversion accelerator and an execution risk. Use urgency to close quickly, but build in explicit timeline caveats if the deadline is genuinely tight.

Identify exactly what the client needs to see before saying yes. Tailoring the proposal format to the client's stated needs dramatically improves conversion rates.

Openness to AI concepts is a high-fit DesignAI lead signal. Clients who engage with edit prompts are more likely to progress quickly through the design phase.

The dream home paragraph and ‘what should this home never feel like’ are the two highest-signal inputs in the entire questionnaire. They reveal aspiration, identity, and emotional stakes better than any structured question.